Monday, February 24, 2014

Alone Together Blog Post


1.     Could online interactions successfully replace in-person interactions?

No I don’t think that we as human beings, or our society could function if online interactions were to replace in-person interactions. I found an interesting study that describes how baby monkeys do without interaction:

“He happened upon the findings in the mid-fifties, when he decided to save money for his primate-research laboratory by breeding his own lab monkeys instead of importing them from India. Because he didn’t know how to raise infant monkeys, he cared for them the way hospitals of the era cared for human infants—in nurseries, with plenty of food, warm blankets, some toys, and in isolation from other infants to prevent the spread of infection. The monkeys grew up sturdy, disease-free, and larger than those from the wild. Yet they were also profoundly disturbed, given to staring blankly and rocking in place for long periods, circling their cages repetitively, and mutilating themselves.

In a later study on the effect of total isolation from birth, the researchers found that the test monkeys, upon being released into a group of ordinary monkeys, “usually go into a state of emotional shock, characterized by . . . autistic self-clutching and rocking.” Harlow noted, “One of six monkeys isolated for three months refused to eat after release and died five days later.” After several weeks in the company of other monkeys, most of them adjusted—but not those who had been isolated for longer periods. “Twelve months of isolation almost obliterated the animals socially,” Harlow wrote. They became permanently withdrawn, and they lived as outcasts—regularly set upon, as if inviting abuse.”

I think this study shows how dangerous life without human interaction can be. People can go crazy. I think making online interactions our top priority will be dangerous for us as people, and our society.


2.     Can robots/technology replace human interactions?

From the same study above, there was another great example that pertains to this question. At first, Harlow and his graduate students couldn’t figure out what the problem was. They considered factors such as diet, patterns of light exposure, even the antibiotics they used. Then, as Deborah Blum recounts in a fascinating biography of Harlow, “Love at Goon Park,” one of his researchers noticed how tightly the monkeys clung to their soft blankets. Harlow wondered whether what the monkeys were missing in their Isolettes was a mother. So, in an odd experiment, he gave them an artificial one.
In the studies, one artificial mother was a doll made of terry cloth; the other was made of wire. He placed a warming device inside the dolls to make them seem more comforting. The babies, Harlow discovered, largely ignored the wire mother. But they became deeply attached to the cloth mother. They caressed it. They slept curled up on it. They ran to it when frightened. They refused replacements: they wanted only “their” mother. If sharp spikes were made to randomly thrust out of the mother’s body when the rhesus babies held it, they waited patiently for the spikes to recede and returned to clutching it. No matter how tightly they clung to the surrogate mothers, however, the monkeys remained psychologically abnormal.

Even in this study it shows how the monkeys needed a mother-a personal interaction. The cloth dolls were better for the monkeys than the wire dolls. They felt the cloth and it felt more like a real interaction than the wire dolls. I think this is also true for us. Typing a status, getting likes on a photo, or tweeting out something witty will never replace the satisfaction that comes from other humans in in-person interaction: a kiss, a hug, a high five, a smile. Those interactions give us as human beings a deep sense of belonging.


3.     Are you in control of your electronics, or are they in control of you? Give some examples.

I feel like these days our electronics are in control of us. Every thing we do we do with a phone in our hands, headphones in our ears, or a laptop on our laps. We are always connected-sharing instagram pictures, updating our statuses, tweeting etc. The first thing I do every morning is check my email and get on instagram, and the same thing before I go to bed. It is that constant connectivity that controls our day, our habits and our lifestyle. How many times do we see people get up and leave class because they are getting a phone call? While yes that call may be very important, the buzzing device controls us and becomes more important that class-than school! Electronics are definitely controlling us.

4.     Do you prefer texting or calling?


I prefer different methods of communication depending on when and where I am. It is so convenient to send a text when we are in groups of people. Or when I don’t have time to make a phone-call. But when I need to catch up with someone or relay a lot of information I feel like a phone call is my preferred method of communication.



James GoldbergA BYU English professor. Has a relatively small following on Twitter (113), but a large influence in the blog world-- Mormon Midrashim
Salman RushdieAn extremely famous author who has connections with the writing world.
Margaret Blaire YoungA BYU professor, a Filmmaker, an author who has a lot of influence in the Mormon writing sphere.
Brandon Sanderson60k twitter followers, writer
Eric James StoneA Nebula Award winner and Hugo Award nominee, Eric James Stone has been published in Year's Best SF and Analog, among other venues. He has over 1,000 twitter followers and has influence in the professional writing community.
Jonathon penny
Steven peck
Mormon Lit Blitz A Mormon Literature contest
Fire In the pastureBlog for Mormon Poetry
By Common Consent5,100 Twitter followers

Tuesday, February 18, 2014

Tweets & Facebook Posts

Our group was supposed to focus on professionals, who are interested in writing/becoming writers.

Here is the research I did on Goole Adwords.

Chelsee
Writing282000000495005696.96
Writing Prompts1520000040500375
How to write a book8330000002710030738
Freelance writing jobs20600000148001391
Creative Writing269000000990027171
Technical Writing17500000099001767
Writing Contests542000000810066913.6
Writing a book1120000000660016969
Freelance writing 2970000044006750
writers workshop2870000044006522
writing tips337000000360093611
how to become a writer5940000002900204827
writing conferences88200000480183750

From this data, here are the tweets I would suggest tweeting at these professionals:

Interested in writing? Come learn from some of the best. @westercon67 #brandonsanderson 

Want to start writing but don't know where to start? Come listen to how Brandon Sanderson did it. @westercon67 #writersunite #writingconvention

Come learn about writing, editing, publishing and more at @westercon67. #writersunite @brandonsanderson 

Everything you need to know about writing in one place. Join us for @westercon67! #writingconvention #getinspired

Stop daydreaming and start doing with us @westercon67. #writing #editing #publishing

@westercon67 is the perfect place to brainstorm for your next novel. #writersunite #writingconvention 

Enter our fantasy fiction writing contest to win free tickets to @westercon67, a convention for writers like you! 

Itching to go to a writing convention and meet other aspiring and professional writers? @westercon67 is the place for you. #writing 


Ever feel like there isn't enough time in the day to write? Come make time at the @westercon67 writers convention. #writersunite #maketimeforwriting


Come learn from genius writers. They will inspire you for sure. @westercon67



Facebook Posts:

Sometimes you might feel like you are under appreciated as a fiction writer. Come meet and get inspired by others just like you at Westercon67. 

Here at @westercon67 are so excited for ComicConSLC this weekend! Comment your favorite thing about ComicConSLC and we will pick 2 lucky winners for free passes to @westercon67. Ready, GO!

Brandon Sanderson's new book is coming out this weekend (March 4th), go check it out and you can get an idea of what you'll be getting at the @westercon67 writers convention! http://brandonsanderson.com/books/the-stormlight-archive/words-of-radiance/

Today (March 6) is World Book Day! Read a book, get inspired, start writing your own, and then sign up for @westercon67 writing convention. http://www.worldbookday.com/

Happy birthday to Dr. Seuss today! Want to become a fantastic poet/writer? Sign up for @westercon67 today. Our guest speakers have what it takes to make you great!










Saturday, February 15, 2014

Frozen & Doritos = The Art of Immersion


How have social media and the Internet changed the way businesses (and more specifically, the entertainment industry) approach marketing and advertising? In what ways has social media changes the way fans can interact or get involved with a television show or movie?



One of the best examples I have seen of this social media phenomenon is Frozen. First off, Frozen did a great job at making very catchy and memorable trailers. They made several different teasers for the Internet that drew a lot of attention to the up and coming movie. A lot of these trailers went viral. The Internet has allowed for businesses and movies to utilize their owned media a lot more than used to be available. With these different trailers, Disney then put them up on their social media accounts. This was a very cheap way for Disney to get their media/trailers/news out to their fans. These trailers spread because of fan-based spreading. Those who were excited would share them and soon enough there was a lot of hype about the movie Frozen. 

Social media has also made it a lot easier for fans to interact with movies--and in this case Frozen. There were a lot of very positive reviews about the music in Frozen. Then a few weeks after the movie came out with some exciting news:



Even more hype was drawn to the movie because of the announcement of a musical. Fans were really excited. 

Since the movie has come out, people have been inspired by the music and because of social media have been able to show off that inspiration. Youtube is full of Frozen Music covers. Social media has allowed people to create their own #frozenmusic and share it with the world and with Disney. 



How has social media allowed the entertainment industry to shift more of the load of advertising and marketing to the consumers?

This example has been used in class before, but it is perfect! Doritos really figured out how to make their consumers a direct part of their advertising--they had them make their advertisements! By having their own customers be their advertising creators they could spend significantly less time, energy and money on coming up with their own ideas for their superbowl commercials. The contest has been wildly successful and has a crazy number of participants every year. 

The creativity has been shifted from Doritos to their customers and fanatics. What a brilliant way to have customers show their brand loyalty. 

2014:


2013:



Tuesday, February 11, 2014

Hot or Not? Why Some Things Go Viral on Social Media.


1. Why does media spread?

      Virality on social media is an interesting topic and a difficult thing to achieve. What is it that make articles/videos/photos spreadable? Why does certain media reach that point of virality while other media doesn’t? While doing a project for The Foundation for a Better Life last semester we came up with these ideas:

HOW TO MAKE SOMETHING GO VIRAL:
One of the most important factors when trying to make something go viral is headline. Your headline has to have some type of curiousity gap that makes the reader or watcher interested to keep tuning in. Don’t give it all away in the headline. You must frame everything: the share image, the share text, the excerpt, and the headline. You have to be careful in the way you choose to word something. For example, the same story was shared with two different headlines and had totally different results. The video with the headline “Zach Walls Speaks About Family” reached 1 million views, while the same video with the headline “Two Lesbians Raised a Baby and This is What They Got” reached 17 million views. Frame things in a way that is interesting to the audience.

Talk about things that encourage desirable impressions. Making something go viral has nothing to do with the messenger, but with the message. Share original content. Everyone loves raw, human, honest moments. You can’t fake authenticity...people love and share it. Make sure your website shares properly to allow people to share from there. Use Google and Facebook analytics to see what people are interacting with the most. People share the most on Facebook. Even if you do it right on Twitter, you can only make a small dent. Optimize your content to be really clicky on Facebook.

The first ideas about having a catchy headline is SO important. This has been around since the beginning of media. Newspapers use this same technique—write a catchy headline that captures your readers attention so they keep reading. But it is so true! Here are a few examples I have seen recently on social media of catchy—even racy headlines that make you WANT to read/watch.








2.   How can media engagement be valuable?
When consumers feel like a company listens to them they are more willing to see them as a trustworthy source and as a valuable provider. In an article on clickz.com Shari Cleary VP of Viacom Entertainment Group gave this example concerning engagement:
 I asked Shari to bring it alive for the Pivotcon audience by giving us a real example of how fans engage today. She used Comedy Central's, "The Daily Show with Jon Stewart" to illustrate how fans get engaged in advance of a show by tweeting about guests who have been announced, then chatting on Twitter and Facebook during the airing of segments on TV. They can also catch full episodes using the app the next morning when going to work on the train. They can post online or on Facebook platforms after the show. Plus, there are the traditional Nielsen ratings.






3.    What constitutes meaningful participation?
How do brands allow their consumers to become engaged in a meaningful way? Starbucks does a really great job of this! They have an incredible social media presence and fabulous brand loyalty because they have learned how to engage their consumers in a meaningful way.

Starbucks gave their keys to success in creating meaningful participation:
a.     It’s about relationships, not marketing.
                                               i.     April fools day

b.     Social media fits within a larger digital strategy
                                              
  http://www.starbucks.com/responsibility/community/starbucks-red#/cd   
c.      Make it clear where to start
d.     Look around the corners
e.     Be authentic
f.      Build coalitions
g.     If it doesn’t maktter on twitter, it doesn’t matter.
h.     Focus on the four responses.
i.       Take chances, but be mostly right.
j.       An economic meltdown is a terrible thing to waste.

4.  What is the most effective way to spread media?
The most effective way to spread media is to have valuable content. I have seen several videos floating around my Facebook that have valuable and significant content. If you don’t have significant content then you can try to intrigue people with clever titles, pictures, or summaries of what your content is about. But, for media to be truly successful it needs to have meaningful content: stories of the underdog, stories of heroism, unbelievable acts of kindness, stories that restore our faith in humanity. All of these types of stories get posted and shared because they strike some of our human emotion chord. Here are a few examples from the past few weeks:





5.   Is humor simply a matter of taste or is it a vehicle?
Humor can definitely be a vehicle. When someone finds something funny online and they want to share it they always write something along the lines of ‘this is so funny, you have to watch it!’. That right there is a vehicle The humor is carrying it farther and enticing people to share it.


Target—has 178,683 likes and 29,000 shares. The humor is the vehicle.
This meme has 179,000 likes and 29,000 shares. Why are people sharing this? Because they can relate to it and because they think it is funny. Humor is the vehicle for this particular meme and many more like it. 

About four years ago this news story went viral on social media. Shortly there after there were spoofs and remixes of this news story and today almost any body would understand the phrase 'hide yo kids hide yo wife' and they would know the source of it. Why did this particular news story go viral? Because of the humor (although it was unintended humor) in it. People were sharing it like crazy saying how funny and how hilarious it was. Everybody was watching it! The humor was the vehicle. 

6. How is timely controversy a factor in spreading media?
If something is timely, and it is a new hot topic, people are more willing to learn more and inform others of it. They want to read the hot news and share it with all of their friends so they look like the one of the first people to make something go viral. New topics spread like wildfire across the media especially when they are controversial.

For instance, last week on the biggest loser finale the winner ended up weighing only 105 pounds! She had lots way more than 50% of her former self. Many people were questioning whether or not her methods were safe and whether or not her body weight was healthy enough. Stories about her went viral in a controversial social media battle about weight. Only a few days later articles starting being shared defending the biggest loser winner. This article spread because it was a hot controversial issue. With out the former story, this story would have gone no where, it would have had no context. It is completely dependant upon the hot controversial issue for its viral success.





Sunday, February 9, 2014

3. What have we lost because of the freedom social media gives us?

Social media—especially social media on our smart phones, gives us the freedom to access all sorts of information, knowledge, and people at any time. While there are some major advantages to this technological advancement, I think there are also things we are missing out on.

1. Does social media make us less creative? There have been several studies done about whether or not social media limits our creativity, and as an advertising  major this really caught my attention. How could social media—that is filled with so much creativity be limiting my creativity?

So, our phones are brutally efficient at addressing an ancient desire {boredom}. But is that always a good thing?
At Oxford, England's Social Issues Research Centre, researchers fear it is not. In their view, by filling almost every second of down time by peering at our phones we are missing out on the creative and potentially rewarding ways we've dealt with boredom in days past.
"Informational overload from all quarters means that there can often be very little time for personal thought, reflection, or even just 'zoning out,' " researchers there wrote. "With a mobile (phone) that is constantly switched on and a plethora of entertainments available to distract the naked eye, it is understandable that some people find it difficult to actually get bored in that particular fidgety, introspective kind of way."

What an interesting thought that by constantly filling our downtime with social media, we are depriving ourselves of personal thoughts that lead to creativity. This is a frightening loss from social media.


2. Is social media making us lonely?

While social media can connect us to friends and family all over the world—making us feel a strong sense of connection—can it also make us lonely?


In a world consumed by ever more novel modes of socializing, we have less and less actual society. We live in an accelerating contradiction: the more connected we become, the lonelier we are. We were promised a global village; instead we inhabit the drab cul-de-sacs and endless freeways of a vast suburb of information.

The question has intensified in the Facebook era. A recent study out of Australia (where close to half the population is active on Facebook), titled “Who Uses Facebook?,” found a complex and sometimes confounding relationship between loneliness and social networking. Facebook users had slightly lower levels of “social loneliness”—the sense of not feeling bonded with friends—but “significantly higher levels of family loneliness”—the sense of not feeling bonded with family. It may be that Facebook encourages more contact with people outside of our household, at the expense of our family relationships—or it may be that people who have unhappy family relationships in the first place seek companionship through other means, including Facebook. The researchers also found that lonely people are inclined to spend more time on Facebook: “One of the most noteworthy findings,” they wrote, “was the tendency for neurotic and lonely individuals to spend greater amounts of time on Facebook per day than non-lonely individuals.” And they found that neurotics are more likely to prefer to use the wall, while extroverts tend to use chat features in addition to the wall.



Social media has give us so much since its creation, but not without costs. Those two costs I listed above, limiting creativity and loneliness, are high costs to pay for social media usage.

Tuesday, February 4, 2014

Groupthink Among Communities

Groupthink: is a psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity in the group results in an incorrect or deviant decision-making outcome.

I think groupthink is very common among decisions made by groups. Rarely can large groups come to one crystal clear consensus without having Groupthink in one way, shape or form. I don’t think that Groupthink is always a bad thing, in some cases it might work out well for the group/situation. In every group there are different personalities, some group members will be extroverted and enjoy sharing their opinion and some are bound to be introverts, who are hard to crack open. Because of these differences in personalities Groupthink happens. Those who are louder or more passionate about a subject sway the group’s ideas or decisions one way or another.

So one of the questions we needed to look at is “What are the effects of consensus in a group?” I think the best answer is that a group consensus will never accurately show everyone’s true and honest opinion. Consensuses will usually be led by those who are more willing to talk and share their ideas.

I see this on my newsfeed all the time. There are those who are very passionate about guns, gun control, legalizing gay-marriage, pro-family, pro-choice etc. These are the types of people who are willing to share their opinions and thus shape opinions of others in their groups and networks. They are the people who take over social media with their opinion. They are the people who write edgy blog posts that go viral. They are the people who argue and comment on anything that is opposing their opinion.

Another question we needed to look at was "How do social pressures effect the dynamics of a group?"
Expressing ourselves and our opinions is a very important part of social media. I do think that we need

 to be careful in group settings though, even on social media. We need to make sure that everyone is being heard and we need to be open-minded enough to realized that there are more opinions than just our own. I think that consensuses in groups can lead to groupthink. It can limit some people’s ideas and opinions and force them to go along with the group. It can change people’s personal views for the need to fit it. That is one scary reality that social media brings to the table. 

We all have these friends and individuals on our networks who are constantly trying to force their opinions on others. I know I have my fair share of those people on my networks. I am not going to attach any pictures like I normally do--I don't want to offend them! Groupthink is a real thing and can both positive and negative consequences!


Sunday, February 2, 2014

The Prisoners Dilemma in Social Media

1) How does the Prisoners' Dilemma apply to the social media world?

The Prisoners’ Dilemma is very applicable to the social media world. The social media world is all about making decisions, leveraging resources and connections, extending advice, offering skills, and keeping in contact with people. In the prisoners dilemma we see that the most beneficial situation for each party would be if they trust each other and cooperate. With this mutual trust they would be able to spend only 1 year in prison. We see this in social media as well, social media can be the most beneficial for everyone when each party gives and takes. When they trust their social networks to help them out in times of need, and then they turn around and help others in need the social media world is optimizing their efficiency and trust. When people post out to Facebook for help it can be pretty scary, they are hoping others will help them out with what they need. When people respond and help they are then more willing to help others.

2) Should a Facebook friend keep providing favors to another friend who never reciprocates?

Like what I mentioned above, social media interactions are built and grow on trust. When one Facebook friend provides favor after favor with out receiving any, that friend will begin to lose their trust in that Facebook friend. There needs to be some reciprocation in order for the friendship to continue. If one friend never returns favors and continues to ask for them, the trust will run out and no more favors will be given either way.  

3) Why would cooperation between a business and their customers be so important?

Customers are essential to businesses. With out customers, business would not be able to make a profit or provide services. Businesses need their customers to talk to them, participate with them, and help them in the social media world. By doing these activities with their customers on social media they are beginning to gain trust from their employees.

Businesses need participation from their customers on Facebook in order to give rewards and contest. When they ask for participation they need to be willing to reward that participation and be willing to grow that friendship. If the business doesn’t have any participation they will stop trying to make friends with and reward their customers and on the opposite spectrum, if customers don’t see their participation being rewarded, they will stop participating.
 
One comical example that The Atlantic wrote about was a journalist who had a several month long conversation with a Canadian applebees chain. He was always commenting on their posts and receiving responses from the Applebees which encouraged him to continue to participate. A mutual trust between the company and the customer was reached.






4) How can you promote cooperation on social media? When should a person cooperate and when should they be selfish?

Promoting cooperation on social media would be as easy as answering someone’s question. When people post things on social media they are expecting feedback, conversation, acceptance etc. Taking the time to answer people’s questions, connecting then with people that could answer their questions or to give genuine and insightful responses would definitely help promote cooperation on social media.

There are times when social media can be utilized as a resource for knowledge, help, advice, etc. and there are also times when you have give others opportunities/advice through social media. I think the key is finding the proper balance between the two. If one’s social media usage is primarily for selfish purposed, then others will start realizing that and not help out. Here are a few examples of the ways I have leveraged social media in the past few months, trying to leverage my social media use between selfish and selfless posts:

Offering help to people:




Asking for help from my friends:



These examples show a balance that needs to be found in social media. We need to be able to find that perfect solution (like in the prisoners dilemma) that will allow us to ask for help from the social media world when we need it and offer help when others need it. This will help us leverage relationships and resources on Facebook in the most beneficial way possible.